That goes for so many things in life, and it includes online marketing and training programs too. You need to feel comfortable that the choice you make will work for your particular situation. We've broken it down here so you can decide for yourself.
Consultants and Coaches
Are you someone who works with other businesses or business owners directly? Do your clients have a hard time finding you online, or your website isn't generating leads for you? You're busy so it's hard to find the time to figure out how to make online marketing work for you so your customers find you.
Options for Consultants and Coaches »
These days, if a business isn't on the search engines, they're invisible. If you're invisible, your customers can't find your business. Often a competitor will be working hard to "own" the search engines like Google. It's hard enough just running your business, so where can you start to make a difference? How can you attract customers who are already looking for your business?
Options for Business Owners »
As a web designer or web consultant, your passion is to create great looking websites for your customers. Often, your clients will have the expectation that their great-looking website will automatically show up high on Google. As a consultant, it's critical to work with your clients to get them new visitors (and ultimately customers) to their website. As a search engine expert, you can sell these services to your clients and earn more residual income than selling websites one at a time.
Options for Web Designers »
As an employer, you have a team of people who do various things to generate business from marketing, advertising, lead generation, and outside sales. How do you know what's working and what's not working? Wouldn't it be nice if your entire team had a unified focus for generating business, and knew exactly which campaigns worked and which ones didn't? Do your employees need continuing education units (CEUs) to keep abreast of industry trends?
Options for Employers »